Historic eh?!??

So today the company i work for changed its name.. AGAIN!!
Been here for a year and a few month & thid is only 2nd time we are changing name.
and while the CEO was making his speech , he said it was "a historic occassion" -
How pray tell could this possibly be historic if this seems to be recurring event every year..
in fact we should all just block our calendars for same time next year ..

But i should add here that name changing is something that frequently happens to organisations i work in..
My 1st job - was for a media agency called Madison.. which moved from being an International Co. to just Madison India... Nobody knew what Madison was even when i moved there so name-change didn't make any difference.

Then i moved to Lintas - which was a popular enough name in advertising .
And they decided to call themselves "LOWE" .
what is that name?? What's a Lowe? & Why Oh why do i work for it?
Our receptionist (who was called Melody .. we will have an in-depth discussion on that name a little later) would pick up the phone & say "Hello, Lowe"..
AAAAAAAaaaaaaaaaaaaaaa!!

And then i joined GE Capital . Now that is certainly a big name, i thought.
Then they went and became Gecis (which is not an acronym, mind you)
And now they have become Genpact.. which i have to admit is not a bad name!!
But historic event - this is certainly not!!